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Seven friends in swim trunks mid-leap off a wooden dock into a mountain lake under a big cloudy sky

Concept · Annual friend trip

Lake Crew, Year Seven

Dock mornings, campfire nights.

Photograph above: mood reference, not this group or its pieces

01 · The brief

The lake trip gets a uniform, and a new year every summer.

The ask, as a concept brief

Same cabin, same people, seventh year running. We want something warm for mornings on the dock and campfires at night, with the year on it, so it becomes a thing we do every summer.

The set

38 pieces across three styles: an oat crewneck with LAKE CREW arched in buoy-orange twill, a pine sweatpant with an orange side stripe and YR 07 on the leg, and a lake-blue cap embroidered NO WAKE.

YR 07LAKE CREWNO WAKELAKE CREWYEAR SEVEN38PIECES
The set, laid flat · Concept drawing
Close-up of pale grey rib-knit cuffs in raking light
Mood reference · Heavy fleece for the dock at 7am
LAKE CREWYR 07YEAR07
The dock · Concept drawing
The design stays; the year changes.

Year eight reorders the same crewneck with YR 08 on the leg, so the stack in everyone’s closet starts to look like a collection.

Design note · Celebration Collective

02 · The pieces

Three styles, 38 pieces.

Each style starts in our catalog and is colored, personalized and finished for this celebration. Sizes mix freely within each style.

  • LAKE CREW
    01

    Crewneck

    14 pieces

  • YR 07
    02

    Sweatpant

    12 pieces

  • NO WAKE
    03

    Cap

    12 pieces

Piece schedule

Piece schedule for Lake Crew, Year Seven: style, fabric and colour, decoration and quantity
01CrewneckHeavyweight fleece in oat, pine ribLAKE CREW arched in buoy-orange twill with a pine outline14
02SweatpantPine brushed fleece, buoy-orange side stripeYR 07 embroidered in oat on the left leg12
03CapLake blue, oat brimNO WAKE embroidered in oat12
Total · 3 styles · Minimum 12 per style38

03 · Details

Up close.

LAKELAKE
Twill, outlined · Concept drawing
Close-up of plush, curly sherpa fleece pile in camel tan
Mood reference · Brushed fleece, the inside of the sweats
BUOY ORANGE
Color card · Concept drawing

04 · Palette

Four colors, woven in.

Concept palette. Every color is matched to Pantone before production.

  • Lake01

    #3A7CA5

    Cap

  • Pine02

    #2F4A3A

    Sweatpant, outline

  • Oat03

    #E8DFCC

    Crewneck, embroidery

  • Buoy orange04

    #E86A33

    Twill, stripe

Next celebrationNo. 005

Graduations

Dr. Shah, finally

Concept · Graduation party