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Graduates in bright dresses cheering as dozens of black mortarboards fly into a clear blue sky

Concept · Graduation party

Dr. Shah, finally

Cobalt and gold, proudly nerdy.

Photograph above: mood reference, not this group or its pieces

01 · The brief

Six years of research, one very proud crewneck.

The ask, as a concept brief

My sister just finished a six-year PhD. Her parents want something proud, her friends want something funny, and we all want her to walk into the party and lose it a little.

The set

40 pieces across three styles: a cobalt crewneck with Dr. Shah in gold script for the family, a lilac crewneck with an IT’S DOCTOR, ACTUALLY patch for the friends, and a chalk tote that reads DR. SHAH SUPPORT STAFF.

DR. SHAHSUPPORT STAFFDr. ShahDR. SHAHFINALLY40PIECES
The set, laid flat · Concept drawing
Close-up of playful hand embroidery on natural cotton: coral leaves, blue flowers, a mustard branch and scattered seed stitches
Mood reference · Raised texture, the register of a graduation keepsake
IT’S DOCTOR,ACTUALLYDR. SHAHSUPPORT STAFFSUPPORTSTAFF
The friends · Concept drawing
Two crewnecks, two jobs.

The family piece is the proud one, gold script on cobalt; the friends’ piece carries the joke she’s been making since her defense. The tote goes home with everyone who ever proofread a chapter.

Design note · Celebration Collective

02 · The pieces

Three styles, 40 pieces.

Each style starts in our catalog and is colored, personalized and finished for this celebration. Sizes mix freely within each style.

  • Dr. Shah
    01

    Family crewneck

    14 pieces

  • Dr. Shah
    02

    Friends’ crewneck

    14 pieces

  • DR. SHAHSUPPORT STAFF
    03

    Tote

    12 pieces

Piece schedule

Piece schedule for Dr. Shah, finally: style, fabric and colour, decoration and quantity
01Family crewneckCobalt fleece, tonal ribDr. Shah embroidered in gold script across the chest14
02Friends’ crewneckLilac fleece, cobalt ribA woven IT’S DOCTOR, ACTUALLY patch on the left chest14
03ToteNatural canvas, cobalt base and handlesDR. SHAH SUPPORT STAFF printed in cobalt and gold12
Total · 3 styles · Minimum 12 per style40

03 · Details

Up close.

Dr. Shah
Script embroidery · Concept drawing
IT’S DOCTOR,ACTUALLY
Woven patch · Concept drawing

04 · Palette

Four colors, woven in.

Concept palette. Every color is matched to Pantone before production.

  • Cobalt01

    #2448A8

    Family crewneck, patch, print

  • Lilac02

    #C9B6E4

    Friends’ crewneck

  • Chalk03

    #F4F0E8

    Tote

  • Gold04

    #D9A441

    Script, one line of print

Next celebrationNo. 001

Birthdays

Maya’s 30th in Tulum

Concept · Milestone birthday