Skip to content
All collections
Two friends with glitter makeup hugging in oversized pink and sky-blue color-block tops against a pale backdrop

Concept · Milestone birthday

Maya’s 30th in Tulum

Beach weekend, sun-faded.

Photograph above: mood reference, not this group or its pieces

01 · The brief

Fourteen people in matching tanks, and one who isn’t.

The ask, as a concept brief

Fourteen of us are flying to Tulum for Maya’s 30th. We want matching pieces for the beach day and the dinner photo, nothing that screams bachelorette, and something that makes it obvious whose birthday it is.

The set

42 pieces across three styles: a papaya tank with MAYA’S 30TH in raised puff print, a sea-glass short and a sand cap with Tulum in script. Maya’s own tank comes in sand and says THE MAIN EVENT.

M30MAYA’SMAYA’S30TH30THTulumMAYA’S 30THTULUM42PIECES
The set, laid flat · Concept drawing
A tight stack of folded garments in powder blue, mustard, rust stripe and denim
Mood reference · Stacked color, the way the set arrives
THE MAINTHE MAINEVENTEVENTM30BIRTHDAYGIRL
Beach day · Concept drawing
Everyone matches; one person doesn’t.

The group wears papaya, Maya wears the only sand tank, and the dinner photo tells you whose weekend it was without a sash or a tiara in sight. The shorts and cap are good enough to pack for every trip after.

Design note · Celebration Collective

02 · The pieces

Three styles, 42 pieces.

Each style starts in our catalog and is colored, personalized and finished for this celebration. Sizes mix freely within each style.

  • MAYA’SMAYA’S30TH30TH
    01

    Tank

    14 pieces

  • M30
    02

    Short

    14 pieces

  • Tulum
    03

    Cap

    14 pieces

Piece schedule

Piece schedule for Maya’s 30th in Tulum: style, fabric and colour, decoration and quantity
01TankRibbed cotton in papaya, sand bindingMAYA’S 30TH in sand puff print, hibiscus shadow. One in sand reading THE MAIN EVENT, for the birthday girl14
02ShortSea-glass French terry, sand drawcordM30 embroidered in hibiscus on the left leg14
03CapSand washed twill, sea-glass brimTulum embroidered in hibiscus script14
Total · 3 styles · Minimum 12 per style42

03 · Details

Up close.

MAYA’SMAYA’S30TH30TH
Raised puff print · Concept drawing
Close-up of hand embroidery in a wooden hoop: blush and crimson satin-stitch roses with green leaves on natural cotton
Mood reference · Satin stitch, the way the script is filled
MAYA’S 30THTULUM
Hang-tag · Concept drawing

04 · Palette

Four colors, woven in.

Concept palette. Every color is matched to Pantone before production.

  • Papaya01

    #EE7A4F

    Tank

  • Sea glass02

    #9FD3C7

    Short, brim

  • Sand03

    #F3E6D0

    Cap, puff print

  • Hibiscus04

    #C8325F

    Script, shadow

Next celebrationNo. 002

Bach trips

The Last Rodeo, Nashville

Concept · Bachelorette weekend