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Friends gathered on picnic blankets on a shaded lawn under tall trees

Concept · Family reunion

The Hartley Family Reunion

Summer picnic, four generations.

Photograph above: mood reference, not this group or its pieces

01 · The brief

One family, every size from 2T to 3XL.

The ask, as a concept brief

Every five years about eighty of us get together, ages two to ninety-one. We want a shirt for the group photo that the teenagers will actually wear, something for the little ones, and a keepsake for Grandma.

The set

80 pieces across four styles: a white tee with THE HARTLEYS EST. 1962 in kelly and sunshine, a sunshine kids’ tee printed GRANDMA’S RULES, a kelly rope cap with the family H and a canvas tote.

GRANDMA’SRULESTHE HARTLEYSEST. 1962HHARTLEYTHE HARTLEYSREUNION80PIECES
The set, laid flat · Concept drawing
A tall stack of folded sweats and knits in espresso, rust, olive and cream, lit by low warm light
Mood reference · Folded by size, one stack per branch of the family
GRANDMA’SRULESTHE HARTLEYSEST. 1962AGES2–91
The little ones · Concept drawing
One design, every size from 2T to 3XL, so the group photo reads as one family.

The kids get their own color so they’re easy to spot at the lake. Five years from now, the next reunion reorders the same artwork with a new date.

Design note · Celebration Collective

02 · The pieces

Four styles, 80 pieces.

Each style starts in our catalog and is colored, personalized and finished for this celebration. Sizes mix freely within each style.

  • THE HARTLEYSEST. 1962
    01

    Family tee

    40 pieces

  • THE HARTLEYSEST. 1962
    02

    Kids’ tee

    16 pieces

  • HHARTLEY
    03

    Rope cap

    12 pieces

  • THE HARTLEYSEST. 1962
    04

    Tote

    12 pieces

Piece schedule

Piece schedule for The Hartley Family Reunion: style, fabric and colour, decoration and quantity
01Family teeHeavyweight cotton, white, adult sizesTHE HARTLEYS EST. 1962 printed in kelly and sunshine, water-based ink40
02Kids’ teeSoft cotton, sunshine, toddler to youth sizesGRANDMA’S RULES printed in navy and kelly16
03Rope capKelly, sunshine rope across the brimThe family H embroidered on the front12
04ToteNatural canvas, kelly base and handlesTHE HARTLEYS EST. 1962 printed in kelly12
Total · 4 styles · Minimum 12 per style80

03 · Details

Up close.

THE HARTLEYSEST. 1962
Two-color print · Concept drawing
THE HARTLEYSREUNION · EST. 1962
Woven neck label · Concept drawing

04 · Palette

Four colors, woven in.

Concept palette. Every color is matched to Pantone before production.

  • Kelly01

    #2E7D52

    Print, cap, handles

  • Sunshine02

    #F2C14E

    Kids’ tee, rope

  • White03

    #F7F4EC

    Family tee, tote

  • Navy04

    #1F2D4D

    Kids’ print

Next celebrationNo. 004

Friend trips

Lake Crew, Year Seven

Concept · Annual friend trip